Classics and Commerce / Διαφημιση

Mythical figures, stripped of all secondary connotations, are used as company logos



                                   © ΕΛΤΑ 2012

Hermes, messenger of the gods, used as the logo of Hellenic Post.




© Prometheus Gas S.A. 2012

Prometheus, best-known for bringing fire to humankind.



basis                                  © Lafarge 2015

Associated with strength, Hercules’ name is adopted by Greece’s major cement company (Stafford 2012).

 Air Jordan Sneaker

Classics and Commerce / Διαφημιση