Classics and Commerce / Διαφημιση

Mythical figures, stripped of all secondary connotations, are used as company logos

 

ελτα

                                   © ΕΛΤΑ 2012

Hermes, messenger of the gods, used as the logo of Hellenic Post.

 

 

prometheus_logo_400-400x400

© Prometheus Gas S.A. 2012

Prometheus, best-known for bringing fire to humankind.

 

 

basis                                  © Lafarge 2015

Associated with strength, Hercules’ name is adopted by Greece’s major cement company (Stafford 2012).

 

Classics and Commerce / Διαφημιση