Classics and Commerce / Διαφημιση

Mythical figures, stripped of all secondary connotations, are used as company logos

                                   © ΕΛΤΑ 2012

Hermes, messenger of the gods, used as the logo of Hellenic Post.

© Prometheus Gas S.A. 2012

Prometheus, best-known for bringing fire to humankind.

                                  © Lafarge 2015

Associated with strength, Hercules’ name is adopted by Greece’s major cement company (Stafford 2012).

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